Michael C. Carlos

Project

Michael C. Carlos Museum

Role

Lead UX Designer

Contributions

UX Research | UX Design | Graphic Design | Client Relations

TECHNOLOGIES

Figma | Adobe Illustrator | Print Production

Team

Dasha Andreyeva, Yoona Chung

The challenge

Transform the wayfinding of the Michael C. Carlos Museum (located within Emory university) to increase visitor foot traffic and engagement.

THE GOAL

Our team benchmarked the museum's current navigation through surveys, diary studies, and field studies. We also conducted competitive and SWOT analyses to better understand the target audience and the university museum landscape. We wanted to create a solution that highlighted key wayfinding touchpoints while elevating their brand identity. Here are some of the images we used for inspiration.

the SOLUTION

My team and I created a new museum map and compiled a report a report of actionable insights for future wayfinding implementations through analyzing user interviews and conducting user testing.

The rESEARCH

Meet our personas.

User Journey

A look through Jerry's user journey with the redesigned museum map.

Iterations

User testing

Our team conducted A/B testing and asked participants to tell us how they would navigate to different exhibitions. We were able to pinpoint areas of confusion in the floor plan illustrations and made changes to improve visual navigation. Our user testing resulted in a 73rd percentile usability satisfaction score.

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